During a 2022 survey, 58 percent of responding media agency professionals from the United Kingdom stated that open internet retail media had a greater impact than walled gardens in terms of relevance to the actual purchase. Sales growth and audience targeting were also mentioned by more than a half of respondents.
Share of media agency professionals from the United Kingdom (UK) who said that open internet retail media had a greater impact than walled gardens as of February 2022, by factor
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Criteo. (April 27, 2022). Share of media agency professionals from the United Kingdom (UK) who said that open internet retail media had a greater impact than walled gardens as of February 2022, by factor [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1369116/retail-media-uk/
Criteo. "Share of media agency professionals from the United Kingdom (UK) who said that open internet retail media had a greater impact than walled gardens as of February 2022, by factor." Chart. April 27, 2022. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1369116/retail-media-uk/
Criteo. (2022). Share of media agency professionals from the United Kingdom (UK) who said that open internet retail media had a greater impact than walled gardens as of February 2022, by factor. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1369116/retail-media-uk/
Criteo. "Share of Media Agency Professionals from The United Kingdom (Uk) Who Said That Open Internet Retail Media Had a Greater Impact than Walled Gardens as of February 2022, by Factor." Statista, Statista Inc., 27 Apr 2022, https://www.statista.com/statistics/1369116/retail-media-uk/
Criteo, Share of media agency professionals from the United Kingdom (UK) who said that open internet retail media had a greater impact than walled gardens as of February 2022, by factor Statista, https://www.statista.com/statistics/1369116/retail-media-uk/ (last visited December 24, 2024)
Share of media agency professionals from the United Kingdom (UK) who said that open internet retail media had a greater impact than walled gardens as of February 2022, by factor [Graph], Criteo, April 27, 2022. [Online]. Available: https://www.statista.com/statistics/1369116/retail-media-uk/
