During a 2022 survey, 58 percent of responding media agency professionals from the United Kingdom stated that open internet retail media had a greater impact than walled gardens in terms of relevance to the actual purchase. Sales growth and audience targeting were also mentioned by more than a half of respondents.
Share of media agency professionals from the United Kingdom (UK) who said that open internet retail media had a greater impact than walled gardens as of February 2022, by factor
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Criteo. (April 27, 2022). Share of media agency professionals from the United Kingdom (UK) who said that open internet retail media had a greater impact than walled gardens as of February 2022, by factor [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1369116/retail-media-uk/
Criteo. "Share of media agency professionals from the United Kingdom (UK) who said that open internet retail media had a greater impact than walled gardens as of February 2022, by factor." Chart. April 27, 2022. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1369116/retail-media-uk/
Criteo. (2022). Share of media agency professionals from the United Kingdom (UK) who said that open internet retail media had a greater impact than walled gardens as of February 2022, by factor. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1369116/retail-media-uk/
Criteo. "Share of Media Agency Professionals from The United Kingdom (Uk) Who Said That Open Internet Retail Media Had a Greater Impact than Walled Gardens as of February 2022, by Factor." Statista, Statista Inc., 27 Apr 2022, https://www.statista.com/statistics/1369116/retail-media-uk/
Criteo, Share of media agency professionals from the United Kingdom (UK) who said that open internet retail media had a greater impact than walled gardens as of February 2022, by factor Statista, https://www.statista.com/statistics/1369116/retail-media-uk/ (last visited November 23, 2024)
Share of media agency professionals from the United Kingdom (UK) who said that open internet retail media had a greater impact than walled gardens as of February 2022, by factor [Graph], Criteo, April 27, 2022. [Online]. Available: https://www.statista.com/statistics/1369116/retail-media-uk/
