According to a study on podcasting in the United States in 2022, among podcast-related queries, the term that had the highest drop in searches was "serial podcast". The term refers to a podcast production from 2014, which in some ways launched the true crime genre within the podcast market. The search keywords "top podcasts" also so a drop of over 63 percent, which might indicate that either there is less demand for podcasts or that people have found their favorite podcasts and don't need new content.
Drop in podcast-related online searches in the U.S. from January 2019 to December 2022, by search keywords
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Share of searches
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Semrush. (February 1, 2023). Drop in podcast-related online searches in the U.S. from January 2019 to December 2022, by search keywords [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1369066/podcasts-online-searches-united-states/
Semrush. "Drop in podcast-related online searches in the U.S. from January 2019 to December 2022, by search keywords." Chart. February 1, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1369066/podcasts-online-searches-united-states/
Semrush. (2023). Drop in podcast-related online searches in the U.S. from January 2019 to December 2022, by search keywords. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1369066/podcasts-online-searches-united-states/
Semrush. "Drop in Podcast-related Online Searches in The U.S. from January 2019 to December 2022, by Search Keywords." Statista, Statista Inc., 1 Feb 2023, https://www.statista.com/statistics/1369066/podcasts-online-searches-united-states/
Semrush, Drop in podcast-related online searches in the U.S. from January 2019 to December 2022, by search keywords Statista, https://www.statista.com/statistics/1369066/podcasts-online-searches-united-states/ (last visited August 25, 2024)
Drop in podcast-related online searches in the U.S. from January 2019 to December 2022, by search keywords [Graph], Semrush, February 1, 2023. [Online]. Available: https://www.statista.com/statistics/1369066/podcasts-online-searches-united-states/