As of November 2023, approximately 92 percent of consumers surveyed worldwide reported favoring a brand's messaging that provided a consistent user experience regardless of where they interacted with it. Rewarding customers for their loyalty and using their data in a way that made them feel comfortable tied in second, both mentioned by 88 percent of respondents.
Favorite types of brand messaging among consumers worldwide as of November 2023
Consumers were surveyed in Australia, the Benelux Region, Denmark, France, Germany, Japan, New Zealand, Spain, Sweden, the United Kingdom, and the United States.
The source does not specify the survey type.
Multiple answers were possible.
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Marigold. (January 12, 2024). Favorite types of brand messaging among consumers worldwide as of November 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1368955/favorite-brand-messaging-consumers/
Marigold. "Favorite types of brand messaging among consumers worldwide as of November 2023." Chart. January 12, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1368955/favorite-brand-messaging-consumers/
Marigold. (2024). Favorite types of brand messaging among consumers worldwide as of November 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1368955/favorite-brand-messaging-consumers/
Marigold. "Favorite Types of Brand Messaging among Consumers Worldwide as of November 2023." Statista, Statista Inc., 12 Jan 2024, https://www.statista.com/statistics/1368955/favorite-brand-messaging-consumers/
Marigold, Favorite types of brand messaging among consumers worldwide as of November 2023 Statista, https://www.statista.com/statistics/1368955/favorite-brand-messaging-consumers/ (last visited December 22, 2024)
Favorite types of brand messaging among consumers worldwide as of November 2023 [Graph], Marigold, January 12, 2024. [Online]. Available: https://www.statista.com/statistics/1368955/favorite-brand-messaging-consumers/
