A survey conducted in December 2021 in the United States found that nearly leading motivations for consumers to share personal data were trust towards the organization, access to free services and products in exchange, and the opportunity to get higher value goods for a lower price. Receiving personalized ads was the least motivating factor for the respondents, with only 10 percent naming it.
Leading motivations for the consumers in the United States for sharing private information and personal data as of December 2021
Characteristic
Share of respondents
I trust the organization
39%
I get free services and products in exchange
27%
I can get higher value goods for a lower price
27%
It is a brand or business I have bought from
22%
It is a well-known brand
21%
My friends/family recommended them
21%
I get improved service
20%
It saves time (i.e. shopping lists/card details)
17%
I get special offers tailored to me
16%
They have good online reviews for their products and services
15%
It is part of a group of companies that I deal with
15%
If I receive ads that are of interest/relevance to me
The original question was phrased by the source as follows: "How much control do you think you have over the following? Net: Does not feel they have any control"
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Global Data and Marketing Alliance, & Acxiom, & Foresight Factory. (March 28, 2022). Leading motivations for the consumers in the United States for sharing private information and personal data as of December 2021 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1368926/us-consumers-motivations-private-data-sharing/
Global Data and Marketing Alliance, und Acxiom, und Foresight Factory. "Leading motivations for the consumers in the United States for sharing private information and personal data as of December 2021." Chart. March 28, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1368926/us-consumers-motivations-private-data-sharing/
Global Data and Marketing Alliance, Acxiom, Foresight Factory. (2022). Leading motivations for the consumers in the United States for sharing private information and personal data as of December 2021. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1368926/us-consumers-motivations-private-data-sharing/
Global Data and Marketing Alliance, and Acxiom, and Foresight Factory. "Leading Motivations for The Consumers in The United States for Sharing Private Information and Personal Data as of December 2021." Statista, Statista Inc., 28 Mar 2022, https://www.statista.com/statistics/1368926/us-consumers-motivations-private-data-sharing/
Global Data and Marketing Alliance & Acxiom & Foresight Factory, Leading motivations for the consumers in the United States for sharing private information and personal data as of December 2021 Statista, https://www.statista.com/statistics/1368926/us-consumers-motivations-private-data-sharing/ (last visited January 08, 2025)
Leading motivations for the consumers in the United States for sharing private information and personal data as of December 2021 [Graph], Global Data and Marketing Alliance, & Acxiom, & Foresight Factory, March 28, 2022. [Online]. Available: https://www.statista.com/statistics/1368926/us-consumers-motivations-private-data-sharing/
