In 2023, around 87 percent of people over the age of 60 in Germany said that purchasing an article online was out of the question for them. Only four percent had paid for an article before.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
Willingness to pay for individual articles in online magazines among people aged 60 and over in Germany in 2023
Characteristic
Share of respondents
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Information on the population:
German-speaking population aged over 60 in private households at main place of residence in the Federal Republic of Germany.
Further information on methodology available here.
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IfD Allensbach. (June 19, 2023). Willingness to pay for individual articles in online magazines among people aged 60 and over in Germany in 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1368915/willingness-pay-online-articles-germany/
IfD Allensbach. "Willingness to pay for individual articles in online magazines among people aged 60 and over in Germany in 2023." Chart. June 19, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1368915/willingness-pay-online-articles-germany/
IfD Allensbach. (2023). Willingness to pay for individual articles in online magazines among people aged 60 and over in Germany in 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1368915/willingness-pay-online-articles-germany/
IfD Allensbach. "Willingness to Pay for Individual Articles in Online Magazines among People Aged 60 and over in Germany in 2023." Statista, Statista Inc., 19 Jun 2023, https://www.statista.com/statistics/1368915/willingness-pay-online-articles-germany/
IfD Allensbach, Willingness to pay for individual articles in online magazines among people aged 60 and over in Germany in 2023 Statista, https://www.statista.com/statistics/1368915/willingness-pay-online-articles-germany/ (last visited August 25, 2024)
Willingness to pay for individual articles in online magazines among people aged 60 and over in Germany in 2023 [Graph], IfD Allensbach, June 19, 2023. [Online]. Available: https://www.statista.com/statistics/1368915/willingness-pay-online-articles-germany/