A survey conducted in December 2021 in the United States found that 39 percent of the respondents would share their personal information in exchange for free use of e-mail services. Approximately 33 percent said they would rather use messaging apps and social networks for free and have their data shared than pay for them.
Share of U.S. consumers preferring to exchange personal information for free access to online services as of December 2021
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Global Data and Marketing Alliance, & Acxiom, & Foresight Factory. (March 28, 2022). Share of U.S. consumers preferring to exchange personal information for free access to online services as of December 2021 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1368888/us-consumers-exchange-private-data-online-service/
Global Data and Marketing Alliance, und Acxiom, und Foresight Factory. "Share of U.S. consumers preferring to exchange personal information for free access to online services as of December 2021." Chart. March 28, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1368888/us-consumers-exchange-private-data-online-service/
Global Data and Marketing Alliance, Acxiom, Foresight Factory. (2022). Share of U.S. consumers preferring to exchange personal information for free access to online services as of December 2021. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1368888/us-consumers-exchange-private-data-online-service/
Global Data and Marketing Alliance, and Acxiom, and Foresight Factory. "Share of U.S. Consumers Preferring to Exchange Personal Information for Free Access to Online Services as of December 2021." Statista, Statista Inc., 28 Mar 2022, https://www.statista.com/statistics/1368888/us-consumers-exchange-private-data-online-service/
Global Data and Marketing Alliance & Acxiom & Foresight Factory, Share of U.S. consumers preferring to exchange personal information for free access to online services as of December 2021 Statista, https://www.statista.com/statistics/1368888/us-consumers-exchange-private-data-online-service/ (last visited January 08, 2025)
Share of U.S. consumers preferring to exchange personal information for free access to online services as of December 2021 [Graph], Global Data and Marketing Alliance, & Acxiom, & Foresight Factory, March 28, 2022. [Online]. Available: https://www.statista.com/statistics/1368888/us-consumers-exchange-private-data-online-service/
