According to a survey conducted in December 2021, six in 10 consumers in the United States stated that companies, more than them, benefit from exchanging consumers' personal data. Only 15 percent of respondents thought customers were profiting from trading private information.
Opinion of consumers in the United States on who benefits the most from personal data exchanges as of December 2021
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Global Data and Marketing Alliance, & Acxiom, & Foresight Factory. (March 28, 2022). Opinion of consumers in the United States on who benefits the most from personal data exchanges as of December 2021 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1368876/us-consumers-businesses-benefit-from-data-exchange/
Global Data and Marketing Alliance, und Acxiom, und Foresight Factory. "Opinion of consumers in the United States on who benefits the most from personal data exchanges as of December 2021." Chart. March 28, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1368876/us-consumers-businesses-benefit-from-data-exchange/
Global Data and Marketing Alliance, Acxiom, Foresight Factory. (2022). Opinion of consumers in the United States on who benefits the most from personal data exchanges as of December 2021. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1368876/us-consumers-businesses-benefit-from-data-exchange/
Global Data and Marketing Alliance, and Acxiom, and Foresight Factory. "Opinion of Consumers in The United States on Who Benefits The Most from Personal Data Exchanges as of December 2021." Statista, Statista Inc., 28 Mar 2022, https://www.statista.com/statistics/1368876/us-consumers-businesses-benefit-from-data-exchange/
Global Data and Marketing Alliance & Acxiom & Foresight Factory, Opinion of consumers in the United States on who benefits the most from personal data exchanges as of December 2021 Statista, https://www.statista.com/statistics/1368876/us-consumers-businesses-benefit-from-data-exchange/ (last visited January 08, 2025)
Opinion of consumers in the United States on who benefits the most from personal data exchanges as of December 2021 [Graph], Global Data and Marketing Alliance, & Acxiom, & Foresight Factory, March 28, 2022. [Online]. Available: https://www.statista.com/statistics/1368876/us-consumers-businesses-benefit-from-data-exchange/
