According to a survey conducted in December 2021, six in 10 consumers in the United States stated that companies, more than them, benefit from exchanging consumers' personal data. Only 15 percent of respondents thought customers were profiting from trading private information.
Opinion of consumers in the United States on who benefits the most from personal data exchanges as of December 2021
Characteristic
Share of respondents
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Global Data and Marketing Alliance, & Acxiom, & Foresight Factory. (March 28, 2022). Opinion of consumers in the United States on who benefits the most from personal data exchanges as of December 2021 [Graph]. In Statista. Retrieved July 17, 2024, from https://www.statista.com/statistics/1368876/us-consumers-businesses-benefit-from-data-exchange/
Global Data and Marketing Alliance, und Acxiom, und Foresight Factory. "Opinion of consumers in the United States on who benefits the most from personal data exchanges as of December 2021." Chart. March 28, 2022. Statista. Accessed July 17, 2024. https://www.statista.com/statistics/1368876/us-consumers-businesses-benefit-from-data-exchange/
Global Data and Marketing Alliance, Acxiom, Foresight Factory. (2022). Opinion of consumers in the United States on who benefits the most from personal data exchanges as of December 2021. Statista. Statista Inc.. Accessed: July 17, 2024. https://www.statista.com/statistics/1368876/us-consumers-businesses-benefit-from-data-exchange/
Global Data and Marketing Alliance, and Acxiom, and Foresight Factory. "Opinion of Consumers in The United States on Who Benefits The Most from Personal Data Exchanges as of December 2021." Statista, Statista Inc., 28 Mar 2022, https://www.statista.com/statistics/1368876/us-consumers-businesses-benefit-from-data-exchange/
Global Data and Marketing Alliance & Acxiom & Foresight Factory, Opinion of consumers in the United States on who benefits the most from personal data exchanges as of December 2021 Statista, https://www.statista.com/statistics/1368876/us-consumers-businesses-benefit-from-data-exchange/ (last visited July 17, 2024)
Opinion of consumers in the United States on who benefits the most from personal data exchanges as of December 2021 [Graph], Global Data and Marketing Alliance, & Acxiom, & Foresight Factory, March 28, 2022. [Online]. Available: https://www.statista.com/statistics/1368876/us-consumers-businesses-benefit-from-data-exchange/
