During a 2022 survey conducted in Argentina, 20 percent of respondents reported paying attention to connected TV (CTV) ads, while three percent said they paid attention to commercials on traditional TV. According to the same study, over one-fourth of CTV users in Argentina preferred to watch commercials in exchange for free content.
Percentage of viewer attention towards advertising in traditional TV vs. connected TV (CTV) in Argentina as of October 2022
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Mediasmart. (October 26, 2022). Percentage of viewer attention towards advertising in traditional TV vs. connected TV (CTV) in Argentina as of October 2022 [Graph]. In Statista. Retrieved January 03, 2025, from https://www.statista.com/statistics/1368842/share-user-attention-ads-devices-argentina/
Mediasmart. "Percentage of viewer attention towards advertising in traditional TV vs. connected TV (CTV) in Argentina as of October 2022." Chart. October 26, 2022. Statista. Accessed January 03, 2025. https://www.statista.com/statistics/1368842/share-user-attention-ads-devices-argentina/
Mediasmart. (2022). Percentage of viewer attention towards advertising in traditional TV vs. connected TV (CTV) in Argentina as of October 2022. Statista. Statista Inc.. Accessed: January 03, 2025. https://www.statista.com/statistics/1368842/share-user-attention-ads-devices-argentina/
Mediasmart. "Percentage of Viewer Attention towards Advertising in Traditional Tv Vs. Connected Tv (Ctv) in Argentina as of October 2022." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1368842/share-user-attention-ads-devices-argentina/
Mediasmart, Percentage of viewer attention towards advertising in traditional TV vs. connected TV (CTV) in Argentina as of October 2022 Statista, https://www.statista.com/statistics/1368842/share-user-attention-ads-devices-argentina/ (last visited January 03, 2025)
Percentage of viewer attention towards advertising in traditional TV vs. connected TV (CTV) in Argentina as of October 2022 [Graph], Mediasmart, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1368842/share-user-attention-ads-devices-argentina/
