During a 2022 survey conducted in Mexico, 25 percent of respondents reported paying attention to connected TV (CTV) ads, whereas 15 percent said they paid attention to commercials on traditional TV. According to the same study, about one-fourth of CTV users in Mexico preferred to watch commercials in exchange for free content.
Percentage of viewer attention towards advertising in traditional TV vs. connected TV (CTV) in Mexico as of October 2022
Characteristic
Share of respondents
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Mediasmart. (October 26, 2022). Percentage of viewer attention towards advertising in traditional TV vs. connected TV (CTV) in Mexico as of October 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1368840/share-user-attention-ads-devices-mexico/
Mediasmart. "Percentage of viewer attention towards advertising in traditional TV vs. connected TV (CTV) in Mexico as of October 2022." Chart. October 26, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1368840/share-user-attention-ads-devices-mexico/
Mediasmart. (2022). Percentage of viewer attention towards advertising in traditional TV vs. connected TV (CTV) in Mexico as of October 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1368840/share-user-attention-ads-devices-mexico/
Mediasmart. "Percentage of Viewer Attention towards Advertising in Traditional Tv Vs. Connected Tv (Ctv) in Mexico as of October 2022." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1368840/share-user-attention-ads-devices-mexico/
Mediasmart, Percentage of viewer attention towards advertising in traditional TV vs. connected TV (CTV) in Mexico as of October 2022 Statista, https://www.statista.com/statistics/1368840/share-user-attention-ads-devices-mexico/ (last visited August 24, 2024)
Percentage of viewer attention towards advertising in traditional TV vs. connected TV (CTV) in Mexico as of October 2022 [Graph], Mediasmart, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1368840/share-user-attention-ads-devices-mexico/