Share of user attention towards advertising in traditional TV vs. CTV in Brazil 2022

Published by
J. G. Navarro,
Dec 10, 2024
During a 2022 survey conducted in Brazil, 22 percent of respondents reported paying attention to ads on connected TV (CTV), whereas 15 percent said they paid attention to commercials on traditional TV. According to the same study, about one-fourth of CTV users in Brazil preferred to watch commercials in exchange for free content.

Percentage of viewer attention towards advertising in traditional TV vs. connected TV (CTV) in Brazil as of October 2022

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Release date

October 2022

Region

Brazil

Survey time period

as of October 2022

Age group

18 years and older

Supplementary notes

The source does not specify the type of survey, the number of respondents, or the surveying period. The date used is the date of release.

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