During a survey fielded in Germany in the third quarter of 2022, 42 percent of respondents stated that mobile ads they saw during the Black Friday/Cyber Monday period influenced their purchase decisions. What is more, 19 percent of respondents said that the ads were the only reason they made a purchase.
Impact of Black Friday/Cyber Monday period mobile advertising on purchase decisions in Germany as of 3rd quarter 2022
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Digital Turbine. (October 26, 2022). Impact of Black Friday/Cyber Monday period mobile advertising on purchase decisions in Germany as of 3rd quarter 2022 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1368826/impact-mobile-ads-purchase-decisions-germany/
Digital Turbine. "Impact of Black Friday/Cyber Monday period mobile advertising on purchase decisions in Germany as of 3rd quarter 2022." Chart. October 26, 2022. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1368826/impact-mobile-ads-purchase-decisions-germany/
Digital Turbine. (2022). Impact of Black Friday/Cyber Monday period mobile advertising on purchase decisions in Germany as of 3rd quarter 2022. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1368826/impact-mobile-ads-purchase-decisions-germany/
Digital Turbine. "Impact of Black Friday/Cyber Monday Period Mobile Advertising on Purchase Decisions in Germany as of 3rd Quarter 2022." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1368826/impact-mobile-ads-purchase-decisions-germany/
Digital Turbine, Impact of Black Friday/Cyber Monday period mobile advertising on purchase decisions in Germany as of 3rd quarter 2022 Statista, https://www.statista.com/statistics/1368826/impact-mobile-ads-purchase-decisions-germany/ (last visited December 26, 2024)
Impact of Black Friday/Cyber Monday period mobile advertising on purchase decisions in Germany as of 3rd quarter 2022 [Graph], Digital Turbine, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1368826/impact-mobile-ads-purchase-decisions-germany/
