According to a survey conducted in December 2021, three in four consumers in the United States aged 65 years and older thought companies benefit from personal data exchange. Consumers between 18 and 24 years appeared to be the least concerned about who benefits the most in exchanging their private data.
Share of U.S. consumers who believe companies benefit the most from personal data exchange as of December 2021, by age group
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Share of respondents
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Global Data and Marketing Alliance. (March 28, 2022). Share of U.S. consumers who believe companies benefit the most from personal data exchange as of December 2021, by age group [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1368814/us-consumers-thinking-companies-benefit-personal-data-exchange-by-age/
Global Data and Marketing Alliance. "Share of U.S. consumers who believe companies benefit the most from personal data exchange as of December 2021, by age group." Chart. March 28, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1368814/us-consumers-thinking-companies-benefit-personal-data-exchange-by-age/
Global Data and Marketing Alliance. (2022). Share of U.S. consumers who believe companies benefit the most from personal data exchange as of December 2021, by age group. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1368814/us-consumers-thinking-companies-benefit-personal-data-exchange-by-age/
Global Data and Marketing Alliance. "Share of U.S. Consumers Who Believe Companies Benefit The Most from Personal Data Exchange as of December 2021, by Age Group." Statista, Statista Inc., 28 Mar 2022, https://www.statista.com/statistics/1368814/us-consumers-thinking-companies-benefit-personal-data-exchange-by-age/
Global Data and Marketing Alliance, Share of U.S. consumers who believe companies benefit the most from personal data exchange as of December 2021, by age group Statista, https://www.statista.com/statistics/1368814/us-consumers-thinking-companies-benefit-personal-data-exchange-by-age/ (last visited August 25, 2024)
Share of U.S. consumers who believe companies benefit the most from personal data exchange as of December 2021, by age group [Graph], Global Data and Marketing Alliance, March 28, 2022. [Online]. Available: https://www.statista.com/statistics/1368814/us-consumers-thinking-companies-benefit-personal-data-exchange-by-age/