According to a survey conducted in December 2021, around eight in 10 Baby-Boomers in the United States were concerned about digital privacy. Additionally, 74 percent of the consumers of Generation X states had such worries. Generation Y, or Millennials, represented the lowest share of individuals concerned about their data privacy.
Share of U.S. consumers who are concerned about online privacy as of December 2021, by generation
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Global Data and Marketing Alliance. (March 28, 2022). Share of U.S. consumers who are concerned about online privacy as of December 2021, by generation [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1368812/us-consumers-concerned-online-privacy-by-generation/
Global Data and Marketing Alliance. "Share of U.S. consumers who are concerned about online privacy as of December 2021, by generation." Chart. March 28, 2022. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1368812/us-consumers-concerned-online-privacy-by-generation/
Global Data and Marketing Alliance. (2022). Share of U.S. consumers who are concerned about online privacy as of December 2021, by generation. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1368812/us-consumers-concerned-online-privacy-by-generation/
Global Data and Marketing Alliance. "Share of U.S. Consumers Who Are Concerned about Online Privacy as of December 2021, by Generation." Statista, Statista Inc., 28 Mar 2022, https://www.statista.com/statistics/1368812/us-consumers-concerned-online-privacy-by-generation/
Global Data and Marketing Alliance, Share of U.S. consumers who are concerned about online privacy as of December 2021, by generation Statista, https://www.statista.com/statistics/1368812/us-consumers-concerned-online-privacy-by-generation/ (last visited July 27, 2024)
Share of U.S. consumers who are concerned about online privacy as of December 2021, by generation [Graph], Global Data and Marketing Alliance, March 28, 2022. [Online]. Available: https://www.statista.com/statistics/1368812/us-consumers-concerned-online-privacy-by-generation/