According to a survey conducted in December 2021, around eight in 10 Baby-Boomers in the United States were concerned about digital privacy. Additionally, 74 percent of the consumers of Generation X states had such worries. Generation Y, or Millennials, represented the lowest share of individuals concerned about their data privacy.
Share of U.S. consumers who are concerned about online privacy as of December 2021, by generation
Characteristic
Share of respondents
Generation Y
61%
Generation X
74%
Baby-boomers
78%
Total
69%
Created with Highcharts 7.2.2Share of respondents61%61%74%74%78%78%69%69%Generation YGeneration XBaby-boomersTotal
0%20%40%60%80%100%
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Global Data and Marketing Alliance. (March 28, 2022). Share of U.S. consumers who are concerned about online privacy as of December 2021, by generation [Graph]. In Statista. Retrieved February 23, 2025, from https://www.statista.com/statistics/1368812/us-consumers-concerned-online-privacy-by-generation/
Global Data and Marketing Alliance. "Share of U.S. consumers who are concerned about online privacy as of December 2021, by generation." Chart. March 28, 2022. Statista. Accessed February 23, 2025. https://www.statista.com/statistics/1368812/us-consumers-concerned-online-privacy-by-generation/
Global Data and Marketing Alliance. (2022). Share of U.S. consumers who are concerned about online privacy as of December 2021, by generation. Statista. Statista Inc.. Accessed: February 23, 2025. https://www.statista.com/statistics/1368812/us-consumers-concerned-online-privacy-by-generation/
Global Data and Marketing Alliance. "Share of U.S. Consumers Who Are Concerned about Online Privacy as of December 2021, by Generation." Statista, Statista Inc., 28 Mar 2022, https://www.statista.com/statistics/1368812/us-consumers-concerned-online-privacy-by-generation/
Global Data and Marketing Alliance, Share of U.S. consumers who are concerned about online privacy as of December 2021, by generation Statista, https://www.statista.com/statistics/1368812/us-consumers-concerned-online-privacy-by-generation/ (last visited February 23, 2025)
Share of U.S. consumers who are concerned about online privacy as of December 2021, by generation [Graph], Global Data and Marketing Alliance, March 28, 2022. [Online]. Available: https://www.statista.com/statistics/1368812/us-consumers-concerned-online-privacy-by-generation/
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