A December 2021 survey found that around half of the consumers in the United States, 48 percent, were "data pragmatists." Even though the individuals in this category were concerned about online privacy, they would still trade their data for better service or other rewards. A further 31 percent were categorized as "data unconcerned," or as people who did not worry about online privacy. The third group involved "data fundamentalists." People in this category were concerned about online privacy and were more strict about sharing their personal information.
Attitudes toward online privacy among U.S. consumers as of December 2021
The source defines the customer categories in the following way:
"Data Pragmatists are concerned about their personal data usage but will make "trade-offs" if they perceive a worthy return.
Data Unconcerned present lower levels of concern about their personal data usage.
Data Fundamentalists are deeply concerned about their data usage.
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Global Data and Marketing Alliance. (March 28, 2022). Attitudes toward online privacy among U.S. consumers as of December 2021 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1368789/us-attitudes-online-privacy/
Global Data and Marketing Alliance. "Attitudes toward online privacy among U.S. consumers as of December 2021." Chart. March 28, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1368789/us-attitudes-online-privacy/
Global Data and Marketing Alliance. (2022). Attitudes toward online privacy among U.S. consumers as of December 2021. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1368789/us-attitudes-online-privacy/
Global Data and Marketing Alliance. "Attitudes toward Online Privacy among U.S. Consumers as of December 2021." Statista, Statista Inc., 28 Mar 2022, https://www.statista.com/statistics/1368789/us-attitudes-online-privacy/
Global Data and Marketing Alliance, Attitudes toward online privacy among U.S. consumers as of December 2021 Statista, https://www.statista.com/statistics/1368789/us-attitudes-online-privacy/ (last visited January 08, 2025)
Attitudes toward online privacy among U.S. consumers as of December 2021 [Graph], Global Data and Marketing Alliance, March 28, 2022. [Online]. Available: https://www.statista.com/statistics/1368789/us-attitudes-online-privacy/
