A 2022 research found that almost 75 percent of consumers worldwide would easily share information about their gender for the perspective of having a better service. Those comfortable sharing their date of birth and e-mail address were around 65 percent. Fewer global consumers would share a photograph or a real-time location.
Share of consumers worldwide that are comfortable sharing personal information for a better service as of November 2022, by data attribute
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Share of consumers worldwide that are comfortable sharing personal information for a better service as of November 2022, by data attribute
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The research was conducted in the following countries: Australia, France, Japan, New Zealand, the Republic of Ireland, the United Kingdom (UK), the United States, and Spain.
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Marigold. (January 18, 2023). Share of consumers worldwide that are comfortable sharing personal information for a better service as of November 2022, by data attribute [Graph]. In Statista. Retrieved April 20, 2025, from https://www.statista.com/statistics/1368740/users-consumers-personal-data-by-data-attribute/
Marigold. "Share of consumers worldwide that are comfortable sharing personal information for a better service as of November 2022, by data attribute." Chart. January 18, 2023. Statista. Accessed April 20, 2025. https://www.statista.com/statistics/1368740/users-consumers-personal-data-by-data-attribute/
Marigold. (2023). Share of consumers worldwide that are comfortable sharing personal information for a better service as of November 2022, by data attribute. Statista. Statista Inc.. Accessed: April 20, 2025. https://www.statista.com/statistics/1368740/users-consumers-personal-data-by-data-attribute/
Marigold. "Share of Consumers Worldwide That Are Comfortable Sharing Personal Information for a Better Service as of November 2022, by Data Attribute." Statista, Statista Inc., 18 Jan 2023, https://www.statista.com/statistics/1368740/users-consumers-personal-data-by-data-attribute/
Marigold, Share of consumers worldwide that are comfortable sharing personal information for a better service as of November 2022, by data attribute Statista, https://www.statista.com/statistics/1368740/users-consumers-personal-data-by-data-attribute/ (last visited April 20, 2025)
Share of consumers worldwide that are comfortable sharing personal information for a better service as of November 2022, by data attribute [Graph], Marigold, January 18, 2023. [Online]. Available: https://www.statista.com/statistics/1368740/users-consumers-personal-data-by-data-attribute/
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