A 2022 research revealed that 93 percent of respondents worldwide were willing to trade their personal and preference information in exchange for discounts and coupons. For nine out of 10 respondents, loyalty rewards were the motivation to share their personal data. The opportunity for early or exclusive access to products and services was also a common reason for global consumers to share personal or preference data.
Share of consumers worldwide willing to trade personal information in return for a reward as of November 2022
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Share of respondents
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The research was conducted in the following countries: Australia, France, Japan, New Zealand, the Republic of Ireland, the United Kingdom (UK), the United States, and Spain.
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MarketingCharts, & Marigold. (January 18, 2023). Share of consumers worldwide willing to trade personal information in return for a reward as of November 2022 [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1368704/consumers-trade-personal-data-by-type-of-reward/
MarketingCharts, und Marigold. "Share of consumers worldwide willing to trade personal information in return for a reward as of November 2022." Chart. January 18, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1368704/consumers-trade-personal-data-by-type-of-reward/
MarketingCharts, Marigold. (2023). Share of consumers worldwide willing to trade personal information in return for a reward as of November 2022. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1368704/consumers-trade-personal-data-by-type-of-reward/
MarketingCharts, and Marigold. "Share of Consumers Worldwide Willing to Trade Personal Information in Return for a Reward as of November 2022." Statista, Statista Inc., 18 Jan 2023, https://www.statista.com/statistics/1368704/consumers-trade-personal-data-by-type-of-reward/
MarketingCharts & Marigold, Share of consumers worldwide willing to trade personal information in return for a reward as of November 2022 Statista, https://www.statista.com/statistics/1368704/consumers-trade-personal-data-by-type-of-reward/ (last visited July 03, 2024)
Share of consumers worldwide willing to trade personal information in return for a reward as of November 2022 [Graph], MarketingCharts, & Marigold, January 18, 2023. [Online]. Available: https://www.statista.com/statistics/1368704/consumers-trade-personal-data-by-type-of-reward/