A 2022 research revealed that 93 percent of respondents worldwide were willing to trade their personal and preference information in exchange for discounts and coupons. For nine out of 10 respondents, loyalty rewards were the motivation to share their personal data. The opportunity for early or exclusive access to products and services was also a common reason for global consumers to share personal or preference data.
Share of consumers worldwide willing to trade personal information in return for a reward as of November 2022
The research was conducted in the following countries: Australia, France, Japan, New Zealand, the Republic of Ireland, the United Kingdom (UK), the United States, and Spain.
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MarketingCharts, & Marigold. (January 18, 2023). Share of consumers worldwide willing to trade personal information in return for a reward as of November 2022 [Graph]. In Statista. Retrieved January 02, 2025, from https://www.statista.com/statistics/1368704/consumers-trade-personal-data-by-type-of-reward/
MarketingCharts, und Marigold. "Share of consumers worldwide willing to trade personal information in return for a reward as of November 2022." Chart. January 18, 2023. Statista. Accessed January 02, 2025. https://www.statista.com/statistics/1368704/consumers-trade-personal-data-by-type-of-reward/
MarketingCharts, Marigold. (2023). Share of consumers worldwide willing to trade personal information in return for a reward as of November 2022. Statista. Statista Inc.. Accessed: January 02, 2025. https://www.statista.com/statistics/1368704/consumers-trade-personal-data-by-type-of-reward/
MarketingCharts, and Marigold. "Share of Consumers Worldwide Willing to Trade Personal Information in Return for a Reward as of November 2022." Statista, Statista Inc., 18 Jan 2023, https://www.statista.com/statistics/1368704/consumers-trade-personal-data-by-type-of-reward/
MarketingCharts & Marigold, Share of consumers worldwide willing to trade personal information in return for a reward as of November 2022 Statista, https://www.statista.com/statistics/1368704/consumers-trade-personal-data-by-type-of-reward/ (last visited January 02, 2025)
Share of consumers worldwide willing to trade personal information in return for a reward as of November 2022 [Graph], MarketingCharts, & Marigold, January 18, 2023. [Online]. Available: https://www.statista.com/statistics/1368704/consumers-trade-personal-data-by-type-of-reward/
