Share of viewers willing to watch CTV ads to get free content in Latin America 2022

Published by
J. G. Navarro,
Dec 10, 2024
As of October 2022, approximately 26 percent of viewers surveyed in Argentina reported preferring to watch commercials on connected TV (CTV) in exchange for free content. In Brazil and Mexico, the share stood at 24 percent.

Percentage of viewers preferring to watch commercials on connected TV (CTV) in exchange for free content in selected countries in Latin America as of October 2022

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Sources

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Release date

October 2022

Region

Argentina, Brazil, Mexico

Survey time period

as of October 2022

Age group

18 years and older

Supplementary notes

The source does not specify the type of survey, the number of respondents, or the surveying period. The date used is the date of release.

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