During a global 2022 survey, around 76 percent of responding advertisers, agencies, publishers, platforms, and advertising technology companies stated that one of the main reasons behind the talent scarcity in their field was that training and development had not been adequately prioritized. Another 76 percent of respondents reported that talent management had not been adequately prioritized.
Leading reasons for the perceived talent shortage in the advertising media marketplace according to companies worldwide as of May 2022
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World Federation of Advertisers. (July 28, 2022). Leading reasons for the perceived talent shortage in the advertising media marketplace according to companies worldwide as of May 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1368639/leading-reasons-talent-shortage-ad-media/
World Federation of Advertisers. "Leading reasons for the perceived talent shortage in the advertising media marketplace according to companies worldwide as of May 2022." Chart. July 28, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1368639/leading-reasons-talent-shortage-ad-media/
World Federation of Advertisers. (2022). Leading reasons for the perceived talent shortage in the advertising media marketplace according to companies worldwide as of May 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1368639/leading-reasons-talent-shortage-ad-media/
World Federation of Advertisers. "Leading Reasons for The Perceived Talent Shortage in The Advertising Media Marketplace According to Companies Worldwide as of May 2022." Statista, Statista Inc., 28 Jul 2022, https://www.statista.com/statistics/1368639/leading-reasons-talent-shortage-ad-media/
World Federation of Advertisers, Leading reasons for the perceived talent shortage in the advertising media marketplace according to companies worldwide as of May 2022 Statista, https://www.statista.com/statistics/1368639/leading-reasons-talent-shortage-ad-media/ (last visited August 24, 2024)
Leading reasons for the perceived talent shortage in the advertising media marketplace according to companies worldwide as of May 2022 [Graph], World Federation of Advertisers, July 28, 2022. [Online]. Available: https://www.statista.com/statistics/1368639/leading-reasons-talent-shortage-ad-media/