During a global survey conducted in 2022, 64 percent of responding marketing professionals stated their organizations used Google Analytics to assess the return on investment (ROI) of content marketing activities. Another 44 percent used social media analytics tools for the same purpose.
Leading tools used by companies to measure their content marketing return-on-investment (ROI) worldwide in 2022
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Semrush. (February 7, 2022). Leading tools used by companies to measure their content marketing return-on-investment (ROI) worldwide in 2022 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1368628/content-marketing-measure-roi-tools/
Semrush. "Leading tools used by companies to measure their content marketing return-on-investment (ROI) worldwide in 2022." Chart. February 7, 2022. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1368628/content-marketing-measure-roi-tools/
Semrush. (2022). Leading tools used by companies to measure their content marketing return-on-investment (ROI) worldwide in 2022. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1368628/content-marketing-measure-roi-tools/
Semrush. "Leading Tools Used by Companies to Measure Their Content Marketing Return-on-investment (Roi) Worldwide in 2022." Statista, Statista Inc., 7 Feb 2022, https://www.statista.com/statistics/1368628/content-marketing-measure-roi-tools/
Semrush, Leading tools used by companies to measure their content marketing return-on-investment (ROI) worldwide in 2022 Statista, https://www.statista.com/statistics/1368628/content-marketing-measure-roi-tools/ (last visited December 26, 2024)
Leading tools used by companies to measure their content marketing return-on-investment (ROI) worldwide in 2022 [Graph], Semrush, February 7, 2022. [Online]. Available: https://www.statista.com/statistics/1368628/content-marketing-measure-roi-tools/
