During a global 2022 survey, 71 percent of responding advertisers selected data and analytics abilities as a skill set that will increase most in importance over the following two years. E-commerce and retail media capabilities ranked second, chosen by 53 percent of respondents.
Skills and capabilities that will increase most in importance in the advertising media marketplace according to advertisers worldwide as of May 2022
among advertisers, agencies, publishers, platforms, and advertising technology companies
Supplementary notes
This question was phrased by the source as follows: "Which three skills and capabilities do you think will increase most in importance over the next
2 years?"
The source does not specify the type of the survey.
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World Federation of Advertisers. (July 28, 2022). Skills and capabilities that will increase most in importance in the advertising media marketplace according to advertisers worldwide as of May 2022 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1368625/skills-capabilities-importance-ad-media-advertisers/
World Federation of Advertisers. "Skills and capabilities that will increase most in importance in the advertising media marketplace according to advertisers worldwide as of May 2022." Chart. July 28, 2022. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1368625/skills-capabilities-importance-ad-media-advertisers/
World Federation of Advertisers. (2022). Skills and capabilities that will increase most in importance in the advertising media marketplace according to advertisers worldwide as of May 2022. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1368625/skills-capabilities-importance-ad-media-advertisers/
World Federation of Advertisers. "Skills and Capabilities That Will Increase Most in Importance in The Advertising Media Marketplace According to Advertisers Worldwide as of May 2022." Statista, Statista Inc., 28 Jul 2022, https://www.statista.com/statistics/1368625/skills-capabilities-importance-ad-media-advertisers/
World Federation of Advertisers, Skills and capabilities that will increase most in importance in the advertising media marketplace according to advertisers worldwide as of May 2022 Statista, https://www.statista.com/statistics/1368625/skills-capabilities-importance-ad-media-advertisers/ (last visited December 26, 2024)
Skills and capabilities that will increase most in importance in the advertising media marketplace according to advertisers worldwide as of May 2022 [Graph], World Federation of Advertisers, July 28, 2022. [Online]. Available: https://www.statista.com/statistics/1368625/skills-capabilities-importance-ad-media-advertisers/
