Skills and capabilities for the future in the advertising media for advertisers 2022

Skills and capabilities that will increase most in importance in the advertising media marketplace according to advertisers worldwide as of May 2022

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Sources

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Release date

July 2022

Region

Worldwide

Survey time period

May 2022

Number of respondents

400 respondents

Special properties

among advertisers, agencies, publishers, platforms, and advertising technology companies

Supplementary notes

This question was phrased by the source as follows: "Which three skills and capabilities do you think will increase most in importance over the next 2 years?"

The source does not specify the type of the survey.

Multiple answers were possible.

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Statistics on " "Big Five" advertising agency groups worldwide "

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Omnicom Group

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Interpublic Group of Companies (IPG)

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Dentsu

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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