Leading social networks for shopping in Germany 2023, by generation

Published by
Kasia Davies,
Nov 28, 2024

In the second quarter of 2023, Instagram and TikTok were the most popular social media platforms for German Gen Z consumers to purchase products. According to a survey, 64 percent of respondents aged 18 to 26 stated that they had made purchases on Instagram, and on TikTok roughly 65 percent of respondents had bought something. On the other hand, among older generations, Facebook stood as the preferred social media network for making purchases.

Most popular social media platforms for shopping in Germany in the 2nd quarter of 2023, by generation

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Sources

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Release date

March 2024

Region

Germany

Survey time period

Q2 2023

Number of respondents

1,000 respondents

Age group

18 years and older

Supplementary notes

The source does not provide a release date, the date used is that of last access.

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Topics

Social commerce in EuropeSocial commerce in the United StatesSocial commerceSocial media usage in Western EuropeDigital shopping behavior in Europe
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