AI use for revenue-generating outcomes 2022

Businesses that were classified as transformers and pathseekers are the ones that were creating their own bespoke artificial intelligence (AI) programs and procedures - performed significantly better than their counterparts. These businesses were also more focused on developing in-house solutions with AI rather than use package made or off-the-shelf programs. Their counterparts - those businesses classified as underachievers and starters - had either not adapted well to AI integration or were at such early stage that no steps had been taken to implement AI-driven solutions. The gap was most significant in the difference between these two sides in entering new markets.

Artificial Intelligence (AI) revenue-generating outcomes among businesses worldwide in 2022

Characteristic	High-outcome	Low-outcome
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Release date

October 2022

More information

Region

Worldwide

Survey time period

October 2022

Number of respondents

2,620 respondents

Special properties

Business leaders*

Supplementary notes

* Respondents were required to meet one of the following criteria: responsible for AI technology spending or approval of AI investments, developing AI technology strategies, managing or overseeing AI technology implementation, serving as an AI technology subject matter specialist, or making or influencing decisions around AI technology.
High-outcome organizations were those classified as: "Transforming but not fully transformed, this group has identified and largely adopted leading practices associated with the strongest AI outcome". Low-outcome businesses were those classified as: "A significant amount of development and deployment activity characterizes this group; however, they haven’t adopted enough leading practices to help them effectively achieve more meaningful outcomes."

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