According to a survey conducted in August 2023 in Japan, drugstores were the most popular purchase channel for basic skincare products. The majority of men and women purchased general skincare in drugstores within the last year, whereas only around one percent made use of door-to-door sales services. Among online shopping channels, marketplace-type platforms were preferred over brand-specific websites.
Preferred purchase channels for buying basic skincare products in Japan as of August 2023, by gender
Original question: "From where have you bought the cosmetics for yourself within the last year? - Basic skincare."
6,058 female and 4,076 male respondents who have bought makeup items within the last year were surveyed for this question.
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Hot Pepper Beauty Academy. (December 7, 2023). Preferred purchase channels for buying basic skincare products in Japan as of August 2023, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1368531/japan-preferred-purchase-channel-basic-skincare-by-gender/
Hot Pepper Beauty Academy. "Preferred purchase channels for buying basic skincare products in Japan as of August 2023, by gender." Chart. December 7, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1368531/japan-preferred-purchase-channel-basic-skincare-by-gender/
Hot Pepper Beauty Academy. (2023). Preferred purchase channels for buying basic skincare products in Japan as of August 2023, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1368531/japan-preferred-purchase-channel-basic-skincare-by-gender/
Hot Pepper Beauty Academy. "Preferred Purchase Channels for Buying Basic Skincare Products in Japan as of August 2023, by Gender." Statista, Statista Inc., 7 Dec 2023, https://www.statista.com/statistics/1368531/japan-preferred-purchase-channel-basic-skincare-by-gender/
Hot Pepper Beauty Academy, Preferred purchase channels for buying basic skincare products in Japan as of August 2023, by gender Statista, https://www.statista.com/statistics/1368531/japan-preferred-purchase-channel-basic-skincare-by-gender/ (last visited December 22, 2024)
Preferred purchase channels for buying basic skincare products in Japan as of August 2023, by gender [Graph], Hot Pepper Beauty Academy, December 7, 2023. [Online]. Available: https://www.statista.com/statistics/1368531/japan-preferred-purchase-channel-basic-skincare-by-gender/
