According to a survey conducted in August 2023 in Japan, drugstores were the most popular purchase channel for makeup products. Close to 64 percent of women and 39.2 percent of men stated that they purchased makeup items for themselves in drugstores. Among online shopping channels, marketplace-type platforms were preferred over brand-specific websites.
Preferred purchase channels for buying makeup in Japan as of August 2023, by gender
Original question: "From where have you bought the cosmetics for yourself within the last year? - Makeup items."
5,007 female and 758 male respondents who have bought makeup items within the last year were surveyed for this question.
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Hot Pepper Beauty Academy. (December 7, 2023). Preferred purchase channels for buying makeup in Japan as of August 2023, by gender [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1368516/japan-preferred-purchase-channel-makeup-by-gender/
Hot Pepper Beauty Academy. "Preferred purchase channels for buying makeup in Japan as of August 2023, by gender." Chart. December 7, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1368516/japan-preferred-purchase-channel-makeup-by-gender/
Hot Pepper Beauty Academy. (2023). Preferred purchase channels for buying makeup in Japan as of August 2023, by gender. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1368516/japan-preferred-purchase-channel-makeup-by-gender/
Hot Pepper Beauty Academy. "Preferred Purchase Channels for Buying Makeup in Japan as of August 2023, by Gender." Statista, Statista Inc., 7 Dec 2023, https://www.statista.com/statistics/1368516/japan-preferred-purchase-channel-makeup-by-gender/
Hot Pepper Beauty Academy, Preferred purchase channels for buying makeup in Japan as of August 2023, by gender Statista, https://www.statista.com/statistics/1368516/japan-preferred-purchase-channel-makeup-by-gender/ (last visited December 23, 2024)
Preferred purchase channels for buying makeup in Japan as of August 2023, by gender [Graph], Hot Pepper Beauty Academy, December 7, 2023. [Online]. Available: https://www.statista.com/statistics/1368516/japan-preferred-purchase-channel-makeup-by-gender/
