Scarcest skills in the advertising media marketplace in agencies 2022

Published by
J. G. Navarro,
Nov 13, 2023
During a global 2022 survey, 84 percent of responding advertising agencies stated that there was some or high scarcity of data and analytics skills in the marketplace. Measurement abilities followed with 74 percent.

Scarcest skills in the advertising media marketplace according to agencies worldwide as of May 2022

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Release date

July 2022

Region

Worldwide

Survey time period

May 2022

Number of respondents

400 respondents

Special properties

only respondents who selected "some/high scarcity"

Supplementary notes

This question was phrased by the source as follows: "How would you rate the availability of the following skills and capabilities in the marketplace?"

The source does not specify the type of survey or the exact number of respondents representing agencies.

Multiple answers were possible.

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Statistics on " "Big Five" advertising agency groups worldwide "

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Overview

7

WPP plc

8

Omnicom Group

8

Publicis Groupe

8

Interpublic Group of Companies (IPG)

8

Dentsu

8

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