Scarcest skills in the advertising media marketplace in advertisers 2022

Published by
J. G. Navarro,
Nov 13, 2023
During a global 2022 survey, 84 percent of responding advertisers stated that there was some or high scarcity of data and analytics skills in the job market. Gaming and metaverse abilities followed with 73 percent.

Scarcest skills in the advertising media marketplace according to advertisers worldwide as of May 2022

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Release date

July 2022

Region

Worldwide

Survey time period

May 2022

Number of respondents

400 respondents

Special properties

only respondents who selected "some/high scarcity"

Supplementary notes

This question was phrased by the source as follows: "How would you rate the availability of the following skills and capabilities in the marketplace?"

The source does not specify the type of survey or the exact number of respondents representing advertisers.

Multiple answers were possible.

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Statistics on " "Big Five" advertising agency groups worldwide "

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Interpublic Group of Companies (IPG)

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Dentsu

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