During a 2022 survey, 89 percent of responding agencies, advertisers, publishers, platforms, and advertising technology companies in the United States reported a scarcity of data and analytics skills in the industry's marketplace. E-commerce and retail media abilities followed with 84 percent.
Scarcest skills in the advertising media marketplace according to companies in the United States as of May 2022
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World Federation of Advertisers. (July 28, 2022). Scarcest skills in the advertising media marketplace according to companies in the United States as of May 2022 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1368445/scarce-skills-ad-media-us/
World Federation of Advertisers. "Scarcest skills in the advertising media marketplace according to companies in the United States as of May 2022." Chart. July 28, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1368445/scarce-skills-ad-media-us/
World Federation of Advertisers. (2022). Scarcest skills in the advertising media marketplace according to companies in the United States as of May 2022. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1368445/scarce-skills-ad-media-us/
World Federation of Advertisers. "Scarcest Skills in The Advertising Media Marketplace According to Companies in The United States as of May 2022." Statista, Statista Inc., 28 Jul 2022, https://www.statista.com/statistics/1368445/scarce-skills-ad-media-us/
World Federation of Advertisers, Scarcest skills in the advertising media marketplace according to companies in the United States as of May 2022 Statista, https://www.statista.com/statistics/1368445/scarce-skills-ad-media-us/ (last visited October 02, 2024)
Scarcest skills in the advertising media marketplace according to companies in the United States as of May 2022 [Graph], World Federation of Advertisers, July 28, 2022. [Online]. Available: https://www.statista.com/statistics/1368445/scarce-skills-ad-media-us/