According to a survey conducted in South Korea in 2022, around 65 percent of respondents stated that marketing collaborations with characters influenced their decision to buy a good or product. Overall, only around nine percent did not feel influenced by the use of characters in marketing.
Influence of character-related marketing in South Korea as of August 2022
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Korea Creative Content Agency. (December 26, 2022). Influence of character-related marketing in South Korea as of August 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1368436/south-korea-influence-of-character-marketing/
Korea Creative Content Agency. "Influence of character-related marketing in South Korea as of August 2022." Chart. December 26, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1368436/south-korea-influence-of-character-marketing/
Korea Creative Content Agency. (2022). Influence of character-related marketing in South Korea as of August 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1368436/south-korea-influence-of-character-marketing/
Korea Creative Content Agency. "Influence of Character-related Marketing in South Korea as of August 2022." Statista, Statista Inc., 26 Dec 2022, https://www.statista.com/statistics/1368436/south-korea-influence-of-character-marketing/
Korea Creative Content Agency, Influence of character-related marketing in South Korea as of August 2022 Statista, https://www.statista.com/statistics/1368436/south-korea-influence-of-character-marketing/ (last visited November 21, 2024)
Influence of character-related marketing in South Korea as of August 2022 [Graph], Korea Creative Content Agency, December 26, 2022. [Online]. Available: https://www.statista.com/statistics/1368436/south-korea-influence-of-character-marketing/
