Scarciest skills in the ad media in EMEA 2022

Published by
J. G. Navarro,
Nov 13, 2023
During a global 2022 survey, 84 percent of responding agencies, advertisers, publishers, platforms, and advertising technology companies in Europe, the Middle East, and Africa (EMEA) reported a scarcity of data and analytics skills in the industry's marketplace. Measurement abilities followed with 73 percent.

Scarciest skills in the advertising media marketplace according to companies in Europe, the Middle East, and Africa as of May 2022

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Release date

July 2022

Region

Africa, Europe, MENA

Survey time period

May 2022

Number of respondents

400 respondents

Special properties

among advertisers, agencies, publishers, platforms, and advertising technology companies; only respondents who selected "some/high scarcity"

Supplementary notes

This question was phrased by the source as follows: "How would you rate the availability of the following skills and capabilities in the marketplace?"

The source does not specify the type of the survey.

Multiple answers were possible.

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