During a global 2022 survey, 78 percent of responding publishers and advertising technology companies agreed or strongly agreed that there was a growing imbalance between salary expectations and capability in the industry. The share remained the same among responding ad agencies and reached 76 percent among advertisers.
Percentage of organizations deeming that there was a growing imbalance between salary expectation and capability worldwide as of May 2022, by stakeholder type
Characteristic
Agree/strongly agree
Disagree/strongly disagree
Undecided
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World Federation of Advertisers. (July 28, 2022). Percentage of organizations deeming that there was a growing imbalance between salary expectation and capability worldwide as of May 2022, by stakeholder type [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1368397/share-organizations-imbalance-salary-capability-stakeholder/
World Federation of Advertisers. "Percentage of organizations deeming that there was a growing imbalance between salary expectation and capability worldwide as of May 2022, by stakeholder type." Chart. July 28, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1368397/share-organizations-imbalance-salary-capability-stakeholder/
World Federation of Advertisers. (2022). Percentage of organizations deeming that there was a growing imbalance between salary expectation and capability worldwide as of May 2022, by stakeholder type. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1368397/share-organizations-imbalance-salary-capability-stakeholder/
World Federation of Advertisers. "Percentage of Organizations Deeming That There Was a Growing Imbalance between Salary Expectation and Capability Worldwide as of May 2022, by Stakeholder Type." Statista, Statista Inc., 28 Jul 2022, https://www.statista.com/statistics/1368397/share-organizations-imbalance-salary-capability-stakeholder/
World Federation of Advertisers, Percentage of organizations deeming that there was a growing imbalance between salary expectation and capability worldwide as of May 2022, by stakeholder type Statista, https://www.statista.com/statistics/1368397/share-organizations-imbalance-salary-capability-stakeholder/ (last visited August 24, 2024)
Percentage of organizations deeming that there was a growing imbalance between salary expectation and capability worldwide as of May 2022, by stakeholder type [Graph], World Federation of Advertisers, July 28, 2022. [Online]. Available: https://www.statista.com/statistics/1368397/share-organizations-imbalance-salary-capability-stakeholder/