During a global 2022 survey, 86 percent of responding advertisers, publishers, platforms, and advertising technology companies in the Asia-Pacific (APAC) region agreed or strongly agreed that there was a growing imbalance between salary expectations and capability in advertising media. The share reached 84 percent in the United States, while in Europe, the Middle East, and Africa (EMEA), it stood at 74 percent.
Percentage of organizations deeming that there was a growing imbalance between salary expectation and capability worldwide as of May 2022, by selected region
Characteristic
Agree/strongly agree
Disagree/strongly disagree
Undecided
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World Federation of Advertisers. (July 28, 2022). Percentage of organizations deeming that there was a growing imbalance between salary expectation and capability worldwide as of May 2022, by selected region [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1368386/share-stakeholders-imbalance-salary-capability-region/
World Federation of Advertisers. "Percentage of organizations deeming that there was a growing imbalance between salary expectation and capability worldwide as of May 2022, by selected region." Chart. July 28, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1368386/share-stakeholders-imbalance-salary-capability-region/
World Federation of Advertisers. (2022). Percentage of organizations deeming that there was a growing imbalance between salary expectation and capability worldwide as of May 2022, by selected region. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1368386/share-stakeholders-imbalance-salary-capability-region/
World Federation of Advertisers. "Percentage of Organizations Deeming That There Was a Growing Imbalance between Salary Expectation and Capability Worldwide as of May 2022, by Selected Region." Statista, Statista Inc., 28 Jul 2022, https://www.statista.com/statistics/1368386/share-stakeholders-imbalance-salary-capability-region/
World Federation of Advertisers, Percentage of organizations deeming that there was a growing imbalance between salary expectation and capability worldwide as of May 2022, by selected region Statista, https://www.statista.com/statistics/1368386/share-stakeholders-imbalance-salary-capability-region/ (last visited July 22, 2024)
Percentage of organizations deeming that there was a growing imbalance between salary expectation and capability worldwide as of May 2022, by selected region [Graph], World Federation of Advertisers, July 28, 2022. [Online]. Available: https://www.statista.com/statistics/1368386/share-stakeholders-imbalance-salary-capability-region/