The most watched video streaming platform among U.S. adults was the ad-free version of Netflix, with over half of respondents to a 2022 survey using it at least once in the month prior to the survey period. The SVOD offer was even more popular among Gen Z adults, with around three in four consumers saying they watched content via Netflix's ad-free plan. While Hulu with ads was the second most used video streaming platform among this generation, the survey found that Amazon Prime Video was second most popular among all adults interviewed.
Share of adults using selected video streaming services at least once in the past months in the United States in 2022
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Morning Consult. (January 24, 2023). Share of adults using selected video streaming services at least once in the past months in the United States in 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1368336/video-streaming-users-us-by-platform/
Morning Consult. "Share of adults using selected video streaming services at least once in the past months in the United States in 2022." Chart. January 24, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1368336/video-streaming-users-us-by-platform/
Morning Consult. (2023). Share of adults using selected video streaming services at least once in the past months in the United States in 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1368336/video-streaming-users-us-by-platform/
Morning Consult. "Share of Adults Using Selected Video Streaming Services at Least Once in The past Months in The United States in 2022." Statista, Statista Inc., 24 Jan 2023, https://www.statista.com/statistics/1368336/video-streaming-users-us-by-platform/
Morning Consult, Share of adults using selected video streaming services at least once in the past months in the United States in 2022 Statista, https://www.statista.com/statistics/1368336/video-streaming-users-us-by-platform/ (last visited November 21, 2024)
Share of adults using selected video streaming services at least once in the past months in the United States in 2022 [Graph], Morning Consult, January 24, 2023. [Online]. Available: https://www.statista.com/statistics/1368336/video-streaming-users-us-by-platform/
