Making a PVOD transaction in the U.S. was most common among millennials in July 2022, with 24 percent of respondents stating to have paid at least 19.99 U.S. dollars to watch a first-run movie at home. By contrast, the share of baby boomers who used premium video-on-demand amounted to five percent.
Share of adults paying a one-time fee for at-home access to a movie that was still playing in theaters in the United States in July 2022, by generation
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Share of adults paying a one-time fee for at-home access to a movie that was still playing in theaters in the United States in July 2022, by generation
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Morning Consult. (August 30, 2022). Share of adults paying a one-time fee for at-home access to a movie that was still playing in theaters in the United States in July 2022, by generation [Graph]. In Statista. Retrieved April 09, 2025, from https://www.statista.com/statistics/1368316/pvod-users-us-by-generation/
Morning Consult. "Share of adults paying a one-time fee for at-home access to a movie that was still playing in theaters in the United States in July 2022, by generation." Chart. August 30, 2022. Statista. Accessed April 09, 2025. https://www.statista.com/statistics/1368316/pvod-users-us-by-generation/
Morning Consult. (2022). Share of adults paying a one-time fee for at-home access to a movie that was still playing in theaters in the United States in July 2022, by generation. Statista. Statista Inc.. Accessed: April 09, 2025. https://www.statista.com/statistics/1368316/pvod-users-us-by-generation/
Morning Consult. "Share of Adults Paying a One-time Fee for At-home Access to a Movie That Was Still Playing in Theaters in The United States in July 2022, by Generation." Statista, Statista Inc., 30 Aug 2022, https://www.statista.com/statistics/1368316/pvod-users-us-by-generation/
Morning Consult, Share of adults paying a one-time fee for at-home access to a movie that was still playing in theaters in the United States in July 2022, by generation Statista, https://www.statista.com/statistics/1368316/pvod-users-us-by-generation/ (last visited April 09, 2025)
Share of adults paying a one-time fee for at-home access to a movie that was still playing in theaters in the United States in July 2022, by generation [Graph], Morning Consult, August 30, 2022. [Online]. Available: https://www.statista.com/statistics/1368316/pvod-users-us-by-generation/
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