A 2022 survey of consumers worldwide found that around half of the respondents enacted privacy mode on a pre-installed browser. Additionally, 45 percent said they had installed ad blocking. Approximately four in 10 survey participants used a password manager.
Share of consumers worldwide that use tools for online data protection as of November 2022, by type
The research was conducted in the following countries: Australia, France, Japan, New Zealand, the Republic of Ireland, the United Kingdom (UK), the United States, and Spain.
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Marigold. (January 18, 2023). Share of consumers worldwide that use tools for online data protection as of November 2022, by type [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1368219/consumer-data-protection-tools-use-by-type/
Marigold. "Share of consumers worldwide that use tools for online data protection as of November 2022, by type." Chart. January 18, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1368219/consumer-data-protection-tools-use-by-type/
Marigold. (2023). Share of consumers worldwide that use tools for online data protection as of November 2022, by type. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1368219/consumer-data-protection-tools-use-by-type/
Marigold. "Share of Consumers Worldwide That Use Tools for Online Data Protection as of November 2022, by Type." Statista, Statista Inc., 18 Jan 2023, https://www.statista.com/statistics/1368219/consumer-data-protection-tools-use-by-type/
Marigold, Share of consumers worldwide that use tools for online data protection as of November 2022, by type Statista, https://www.statista.com/statistics/1368219/consumer-data-protection-tools-use-by-type/ (last visited December 22, 2024)
Share of consumers worldwide that use tools for online data protection as of November 2022, by type [Graph], Marigold, January 18, 2023. [Online]. Available: https://www.statista.com/statistics/1368219/consumer-data-protection-tools-use-by-type/
