Global consumers using digital data protection tools November 2022, by type

Published by
Ani Petrosyan,
Dec 10, 2024
A 2022 survey of consumers worldwide found that around half of the respondents enacted privacy mode on a pre-installed browser. Additionally, 45 percent said they had installed ad blocking. Approximately four in 10 survey participants used a password manager.

Share of consumers worldwide that use tools for online data protection as of November 2022, by type

CharacteristicShare of respondents
Enact privacy mode on a pre-installed browser 51%
Installed ad blocking 45%
Use a password manager 38%
Use PC cleaner 37%
Use paid-for premium software 29%
Use an alternative privacy-centric browser 25%
Showing entries 1 to 6 (6 entries in total)
Created with Highcharts 7.2.2Share of respondents51%51%45%45%38%38%37%37%29%29%25%25%Enact privacy mode on a pre-installed browserInstalled ad blockingUse a password managerUse PC cleanerUse paid-for premium softwareUse an alternative privacy-centric browser
0%5%10%15%20%25%30%35%40%45%50%55%60%

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Release date

January 2023

Region

Worldwide

Survey time period

October to November 2022

Number of respondents

6,833 respondents

Supplementary notes

The research was conducted in the following countries: Australia, France, Japan, New Zealand, the Republic of Ireland, the United Kingdom (UK), the United States, and Spain.

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