During a global 2022 survey, 85 percent of advertising agencies reported talent scarcity for media roles. Among publishers, ad technology companies, and advertisers, the share stood at around 75 percent.
Percentage of organizations deeming that the talent shortage for media roles is significant worldwide as of May 2022, by stakeholder type
Characteristic
High/some scarcity
Low/no scarcity
Balanced
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World Federation of Advertisers. (July 28, 2022). Percentage of organizations deeming that the talent shortage for media roles is significant worldwide as of May 2022, by stakeholder type [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1368133/share-organizations-talent-shortage-ad-media-stakeholder-type/
World Federation of Advertisers. "Percentage of organizations deeming that the talent shortage for media roles is significant worldwide as of May 2022, by stakeholder type." Chart. July 28, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1368133/share-organizations-talent-shortage-ad-media-stakeholder-type/
World Federation of Advertisers. (2022). Percentage of organizations deeming that the talent shortage for media roles is significant worldwide as of May 2022, by stakeholder type. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1368133/share-organizations-talent-shortage-ad-media-stakeholder-type/
World Federation of Advertisers. "Percentage of Organizations Deeming That The Talent Shortage for Media Roles Is Significant Worldwide as of May 2022, by Stakeholder Type." Statista, Statista Inc., 28 Jul 2022, https://www.statista.com/statistics/1368133/share-organizations-talent-shortage-ad-media-stakeholder-type/
World Federation of Advertisers, Percentage of organizations deeming that the talent shortage for media roles is significant worldwide as of May 2022, by stakeholder type Statista, https://www.statista.com/statistics/1368133/share-organizations-talent-shortage-ad-media-stakeholder-type/ (last visited July 22, 2024)
Percentage of organizations deeming that the talent shortage for media roles is significant worldwide as of May 2022, by stakeholder type [Graph], World Federation of Advertisers, July 28, 2022. [Online]. Available: https://www.statista.com/statistics/1368133/share-organizations-talent-shortage-ad-media-stakeholder-type/