According to a survey conducted in South Korea in 2024, around 53 percent of respondents stated that they were either somewhat or very willing to pay more for goods that had characters on them. About 13 were unwilling to pay extra, while the rest were neutral on the matter.
Willingness to pay more for goods with characters on them in South Korea as of June 2024
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Korea Creative Content Agency. (October 29, 2024). Willingness to pay more for goods with characters on them in South Korea as of June 2024 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1368125/south-korea-willingness-to-pay-more-for-character-goods/
Korea Creative Content Agency. "Willingness to pay more for goods with characters on them in South Korea as of June 2024." Chart. October 29, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1368125/south-korea-willingness-to-pay-more-for-character-goods/
Korea Creative Content Agency. (2024). Willingness to pay more for goods with characters on them in South Korea as of June 2024. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1368125/south-korea-willingness-to-pay-more-for-character-goods/
Korea Creative Content Agency. "Willingness to Pay More for Goods with Characters on Them in South Korea as of June 2024." Statista, Statista Inc., 29 Oct 2024, https://www.statista.com/statistics/1368125/south-korea-willingness-to-pay-more-for-character-goods/
Korea Creative Content Agency, Willingness to pay more for goods with characters on them in South Korea as of June 2024 Statista, https://www.statista.com/statistics/1368125/south-korea-willingness-to-pay-more-for-character-goods/ (last visited November 22, 2024)
Willingness to pay more for goods with characters on them in South Korea as of June 2024 [Graph], Korea Creative Content Agency, October 29, 2024. [Online]. Available: https://www.statista.com/statistics/1368125/south-korea-willingness-to-pay-more-for-character-goods/
