According to a survey conducted in South Korea in 2023, around 56 percent of respondents stated that they had bought digital goods or merchandise related to a character within the last year because the character was charming. Another common reason was simply liking the character itself.
Reasons for purchasing digital character-related goods and merchandise in South Korea as of July 2023
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Share of respondents
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Korea Creative Content Agency. (September 27, 2023). Reasons for purchasing digital character-related goods and merchandise in South Korea as of July 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1368086/south-korea-digital-character-goods-purchase-reasons/
Korea Creative Content Agency. "Reasons for purchasing digital character-related goods and merchandise in South Korea as of July 2023." Chart. September 27, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1368086/south-korea-digital-character-goods-purchase-reasons/
Korea Creative Content Agency. (2023). Reasons for purchasing digital character-related goods and merchandise in South Korea as of July 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1368086/south-korea-digital-character-goods-purchase-reasons/
Korea Creative Content Agency. "Reasons for Purchasing Digital Character-related Goods and Merchandise in South Korea as of July 2023." Statista, Statista Inc., 27 Sep 2023, https://www.statista.com/statistics/1368086/south-korea-digital-character-goods-purchase-reasons/
Korea Creative Content Agency, Reasons for purchasing digital character-related goods and merchandise in South Korea as of July 2023 Statista, https://www.statista.com/statistics/1368086/south-korea-digital-character-goods-purchase-reasons/ (last visited August 24, 2024)
Reasons for purchasing digital character-related goods and merchandise in South Korea as of July 2023 [Graph], Korea Creative Content Agency, September 27, 2023. [Online]. Available: https://www.statista.com/statistics/1368086/south-korea-digital-character-goods-purchase-reasons/