According to a survey conducted in South Korea in 2023, around 85 percent of female respondents stated that they had bought digital goods or merchandise related to a character within the last year. The purchase rate was slightly lower among male respondents, of whom about 81 percent had bought digital character goods.
Share of people who bought digital character-related goods and merchandise in South Korea as of July 2023, by gender
Characteristic
Share of respondents
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Korea Creative Content Agency. (September 27, 2023). Share of people who bought digital character-related goods and merchandise in South Korea as of July 2023, by gender [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1368074/south-korea-buying-digital-character-goods-by-gender/
Korea Creative Content Agency. "Share of people who bought digital character-related goods and merchandise in South Korea as of July 2023, by gender." Chart. September 27, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1368074/south-korea-buying-digital-character-goods-by-gender/
Korea Creative Content Agency. (2023). Share of people who bought digital character-related goods and merchandise in South Korea as of July 2023, by gender. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1368074/south-korea-buying-digital-character-goods-by-gender/
Korea Creative Content Agency. "Share of People Who Bought Digital Character-related Goods and Merchandise in South Korea as of July 2023, by Gender." Statista, Statista Inc., 27 Sep 2023, https://www.statista.com/statistics/1368074/south-korea-buying-digital-character-goods-by-gender/
Korea Creative Content Agency, Share of people who bought digital character-related goods and merchandise in South Korea as of July 2023, by gender Statista, https://www.statista.com/statistics/1368074/south-korea-buying-digital-character-goods-by-gender/ (last visited August 25, 2024)
Share of people who bought digital character-related goods and merchandise in South Korea as of July 2023, by gender [Graph], Korea Creative Content Agency, September 27, 2023. [Online]. Available: https://www.statista.com/statistics/1368074/south-korea-buying-digital-character-goods-by-gender/