According to a survey conducted in South Korea in 2024, around 84 percent of female respondents stated that they had bought digital goods or merchandise related to a character within the last year. The purchase rate was slightly lower among male respondents, at about 75 percent.
Share of people who bought digital character-related goods and merchandise in South Korea as of June 2024, by gender
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Korea Creative Content Agency. (October 29, 2024). Share of people who bought digital character-related goods and merchandise in South Korea as of June 2024, by gender [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1368074/south-korea-buying-digital-character-goods-by-gender/
Korea Creative Content Agency. "Share of people who bought digital character-related goods and merchandise in South Korea as of June 2024, by gender." Chart. October 29, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1368074/south-korea-buying-digital-character-goods-by-gender/
Korea Creative Content Agency. (2024). Share of people who bought digital character-related goods and merchandise in South Korea as of June 2024, by gender. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1368074/south-korea-buying-digital-character-goods-by-gender/
Korea Creative Content Agency. "Share of People Who Bought Digital Character-related Goods and Merchandise in South Korea as of June 2024, by Gender." Statista, Statista Inc., 29 Oct 2024, https://www.statista.com/statistics/1368074/south-korea-buying-digital-character-goods-by-gender/
Korea Creative Content Agency, Share of people who bought digital character-related goods and merchandise in South Korea as of June 2024, by gender Statista, https://www.statista.com/statistics/1368074/south-korea-buying-digital-character-goods-by-gender/ (last visited November 22, 2024)
Share of people who bought digital character-related goods and merchandise in South Korea as of June 2024, by gender [Graph], Korea Creative Content Agency, October 29, 2024. [Online]. Available: https://www.statista.com/statistics/1368074/south-korea-buying-digital-character-goods-by-gender/
