According to a survey conducted in South Korea in 2023, around 68 percent of respondents stated that they bought character-related goods or merchandise for themselves. Such goods were also popular as gifts for various social relationships.
Reasons for purchasing character-related goods and merchandise in South Korea as of July 2023
Characteristic
Share of respondents
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Korea Creative Content Agency. (September 27, 2023). Reasons for purchasing character-related goods and merchandise in South Korea as of July 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1367881/south-korea-character-goods-purchase-causes/
Korea Creative Content Agency. "Reasons for purchasing character-related goods and merchandise in South Korea as of July 2023." Chart. September 27, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1367881/south-korea-character-goods-purchase-causes/
Korea Creative Content Agency. (2023). Reasons for purchasing character-related goods and merchandise in South Korea as of July 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1367881/south-korea-character-goods-purchase-causes/
Korea Creative Content Agency. "Reasons for Purchasing Character-related Goods and Merchandise in South Korea as of July 2023." Statista, Statista Inc., 27 Sep 2023, https://www.statista.com/statistics/1367881/south-korea-character-goods-purchase-causes/
Korea Creative Content Agency, Reasons for purchasing character-related goods and merchandise in South Korea as of July 2023 Statista, https://www.statista.com/statistics/1367881/south-korea-character-goods-purchase-causes/ (last visited August 25, 2024)
Reasons for purchasing character-related goods and merchandise in South Korea as of July 2023 [Graph], Korea Creative Content Agency, September 27, 2023. [Online]. Available: https://www.statista.com/statistics/1367881/south-korea-character-goods-purchase-causes/