According to a survey conducted in South Korea in 2024, around 42.4 percent of respondents stated that they took a character's design and appearance into consideration when buying character-related goods. Other common criteria included how much one liked a particular character and the quality of the product, standing at about 42 percent and 27 percent respectively.
Criteria considered when buying character-related goods and merchandise in South Korea as of June 2024
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Korea Creative Content Agency. (October 29, 2024). Criteria considered when buying character-related goods and merchandise in South Korea as of June 2024 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1367863/south-korea-character-goods-buying-criteria/
Korea Creative Content Agency. "Criteria considered when buying character-related goods and merchandise in South Korea as of June 2024." Chart. October 29, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1367863/south-korea-character-goods-buying-criteria/
Korea Creative Content Agency. (2024). Criteria considered when buying character-related goods and merchandise in South Korea as of June 2024. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1367863/south-korea-character-goods-buying-criteria/
Korea Creative Content Agency. "Criteria Considered When Buying Character-related Goods and Merchandise in South Korea as of June 2024." Statista, Statista Inc., 29 Oct 2024, https://www.statista.com/statistics/1367863/south-korea-character-goods-buying-criteria/
Korea Creative Content Agency, Criteria considered when buying character-related goods and merchandise in South Korea as of June 2024 Statista, https://www.statista.com/statistics/1367863/south-korea-character-goods-buying-criteria/ (last visited November 22, 2024)
Criteria considered when buying character-related goods and merchandise in South Korea as of June 2024 [Graph], Korea Creative Content Agency, October 29, 2024. [Online]. Available: https://www.statista.com/statistics/1367863/south-korea-character-goods-buying-criteria/
