According to a survey conducted in South Korea in 2023, around 77 percent of male respondents stated that they had bought goods or merchandise related to a character within the last year. The purchase rate was slightly lower among female respondents, of whom about 75 percent had bought character goods.
Share of people who bought character-related goods and merchandise in South Korea as of July 2023, by gender
Characteristic
Share of respondents
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Korea Creative Content Agency. (September 27, 2023). Share of people who bought character-related goods and merchandise in South Korea as of July 2023, by gender [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1367779/south-korea-buying-character-goods-by-gender/
Korea Creative Content Agency. "Share of people who bought character-related goods and merchandise in South Korea as of July 2023, by gender." Chart. September 27, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1367779/south-korea-buying-character-goods-by-gender/
Korea Creative Content Agency. (2023). Share of people who bought character-related goods and merchandise in South Korea as of July 2023, by gender. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1367779/south-korea-buying-character-goods-by-gender/
Korea Creative Content Agency. "Share of People Who Bought Character-related Goods and Merchandise in South Korea as of July 2023, by Gender." Statista, Statista Inc., 27 Sep 2023, https://www.statista.com/statistics/1367779/south-korea-buying-character-goods-by-gender/
Korea Creative Content Agency, Share of people who bought character-related goods and merchandise in South Korea as of July 2023, by gender Statista, https://www.statista.com/statistics/1367779/south-korea-buying-character-goods-by-gender/ (last visited August 24, 2024)
Share of people who bought character-related goods and merchandise in South Korea as of July 2023, by gender [Graph], Korea Creative Content Agency, September 27, 2023. [Online]. Available: https://www.statista.com/statistics/1367779/south-korea-buying-character-goods-by-gender/