According to a survey conducted in South Korea in 2024, around 84 percent of female respondents stated that they had bought goods or merchandise related to a character within the last year. The purchase rate was slightly lower among male respondents, of whom about 79 percent had bought character goods.
Share of people who bought character-related goods and merchandise in South Korea as of June 2024, by gender
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Korea Creative Content Agency. (October 29, 2024). Share of people who bought character-related goods and merchandise in South Korea as of June 2024, by gender [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1367779/south-korea-buying-character-goods-by-gender/
Korea Creative Content Agency. "Share of people who bought character-related goods and merchandise in South Korea as of June 2024, by gender." Chart. October 29, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1367779/south-korea-buying-character-goods-by-gender/
Korea Creative Content Agency. (2024). Share of people who bought character-related goods and merchandise in South Korea as of June 2024, by gender. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1367779/south-korea-buying-character-goods-by-gender/
Korea Creative Content Agency. "Share of People Who Bought Character-related Goods and Merchandise in South Korea as of June 2024, by Gender." Statista, Statista Inc., 29 Oct 2024, https://www.statista.com/statistics/1367779/south-korea-buying-character-goods-by-gender/
Korea Creative Content Agency, Share of people who bought character-related goods and merchandise in South Korea as of June 2024, by gender Statista, https://www.statista.com/statistics/1367779/south-korea-buying-character-goods-by-gender/ (last visited November 22, 2024)
Share of people who bought character-related goods and merchandise in South Korea as of June 2024, by gender [Graph], Korea Creative Content Agency, October 29, 2024. [Online]. Available: https://www.statista.com/statistics/1367779/south-korea-buying-character-goods-by-gender/
