Median conversion rate of sponsored brands on Amazon 2021-2022, by marketplace

Published by Daniela Coppola, Feb 12, 2024
Amazon marketplaces are not equally successful when it comes to online advertising campaigns. Brands sponsored on the UK platform usually get higher conversion rates, a study revealed. In 2022, sponsored brands on Amazon.co.uk had a 9.8 percent median conversion rate, up from the previous year. The U.S. platform followed at 9.5 percent. In turn, Amazon.es had the lowest conversion rate at 5.2 percent in 2022.

Median conversion rate of sponsored brands on Amazon in 2021 and 2022, by marketplace

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Release date

2023

Region

Worldwide

Survey time period

January 1, 2021 to December 31, 2022

Supplementary notes

Conversion rate is calculated as the total number of conversions divided by the total number of clicks attributed to the advertising campaigns in question. It is expressed as a percentage.
Median values are not average, therefore exclude outliers.

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