Median conversion rate on Amazon 2020-2022, by marketplace

Published by Daniela Coppola, Feb 12, 2024
Driven by advertising campaigns, a number of online visitors click on promoted products on Amazon marketplaces. In 2022, conversion rates were higher on U.S. and UK platforms, with 12 and 13.3 percent, respectively. Between 2020 and 2022, conversion rates have increased on all Amazon marketplaces, with the exception of Amazon.fr.

Median conversion rate of sponsored products on Amazon from 2020 to 2022, by marketplace

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Release date

2023

Region

Worldwide

Survey time period

January 1, 2020 to December 31, 2022

Supplementary notes

Conversion rate is calculated as the total number of conversions divided by the total number of clicks attributed to the advertising campaigns in question. It is expressed as a percentage.
Median values are not average, therefore exclude outliers.

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