Driven by advertising campaigns, a number of online visitors click on promoted products on Amazon marketplaces. In 2022, conversion rates were higher on U.S. and UK platforms, with 12 and 13.3 percent, respectively. Between 2020 and 2022, conversion rates have increased on all Amazon marketplaces, with the exception of Amazon.fr.
Median conversion rate of sponsored products on Amazon from 2020 to 2022, by marketplace
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Conversion rate is calculated as the total number of conversions divided by the total number of clicks attributed to the advertising campaigns in question. It is expressed as a percentage. Median values are not average, therefore exclude outliers.
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Perpetua Labs Limited. (February 21, 2023). Median conversion rate of sponsored products on Amazon from 2020 to 2022, by marketplace [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1367689/amazon-conversion-rate-by-marketplace/
Perpetua Labs Limited. "Median conversion rate of sponsored products on Amazon from 2020 to 2022, by marketplace." Chart. February 21, 2023. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1367689/amazon-conversion-rate-by-marketplace/
Perpetua Labs Limited. (2023). Median conversion rate of sponsored products on Amazon from 2020 to 2022, by marketplace. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1367689/amazon-conversion-rate-by-marketplace/
Perpetua Labs Limited. "Median Conversion Rate of Sponsored Products on Amazon from 2020 to 2022, by Marketplace." Statista, Statista Inc., 21 Feb 2023, https://www.statista.com/statistics/1367689/amazon-conversion-rate-by-marketplace/
Perpetua Labs Limited, Median conversion rate of sponsored products on Amazon from 2020 to 2022, by marketplace Statista, https://www.statista.com/statistics/1367689/amazon-conversion-rate-by-marketplace/ (last visited July 23, 2024)
Median conversion rate of sponsored products on Amazon from 2020 to 2022, by marketplace [Graph], Perpetua Labs Limited, February 21, 2023. [Online]. Available: https://www.statista.com/statistics/1367689/amazon-conversion-rate-by-marketplace/