According to a survey conducted among Chinese adults in November 2022, around 66 percent of respondents stated that they were willing to pay more for sustainable goods. Nearly three-quarters of respondents said they would be willing to pay more for sustainable skincare and cosmetics, while only 55 percent said they would like to pay more for sustainable tobacco products.
Share of consumers who were willing to pay more for sustainable goods in China as of November 2022, by category
among residents in China's tier-1 to tier-5 cities
Method of interview
Questionnaire
Supplementary notes
Original survey question: How much of a premium are you willing to pay for green consumption (i.e. how much more are you willing to pay compared to regular goods) when purchasing the following categories? Green consumption includes more environmentally friendly raw materials, packaging and production methods, lower carbon emissions during transportation and use, and better protection for people involved in production and trade.
The survey is conducted among 48 percent of female and 52 percent male respondents.
Percentage points exceeding 100 percent are probably due to rounding.
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Deloitte. (January 18, 2023). Share of consumers who were willing to pay more for sustainable goods in China as of November 2022, by category [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1367681/china-consumers-willingness-to-pay-more-for-sustainable-goods/
Deloitte. "Share of consumers who were willing to pay more for sustainable goods in China as of November 2022, by category." Chart. January 18, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1367681/china-consumers-willingness-to-pay-more-for-sustainable-goods/
Deloitte. (2023). Share of consumers who were willing to pay more for sustainable goods in China as of November 2022, by category. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1367681/china-consumers-willingness-to-pay-more-for-sustainable-goods/
Deloitte. "Share of Consumers Who Were Willing to Pay More for Sustainable Goods in China as of November 2022, by Category." Statista, Statista Inc., 18 Jan 2023, https://www.statista.com/statistics/1367681/china-consumers-willingness-to-pay-more-for-sustainable-goods/
Deloitte, Share of consumers who were willing to pay more for sustainable goods in China as of November 2022, by category Statista, https://www.statista.com/statistics/1367681/china-consumers-willingness-to-pay-more-for-sustainable-goods/ (last visited December 22, 2024)
Share of consumers who were willing to pay more for sustainable goods in China as of November 2022, by category [Graph], Deloitte, January 18, 2023. [Online]. Available: https://www.statista.com/statistics/1367681/china-consumers-willingness-to-pay-more-for-sustainable-goods/
