Advertising spending in selected countries in Latin America & the Caribbean 2017-2028

In 2024, advertising spending in the presented 24 Latin American markets will collectively amount to an estimated 41.87 billion U.S. dollars, of which 17.77 billion dollars (over 40 percent) will come from Brazil alone. Mexico followed with 9.66 billion dollars, while Argentina rounded up the top three with almost 3.2 billion dollars.

Advertising in Brazil

According to another source's projections, Brazil's ad expenditure is set to continue to expand as the 2020s unfold. The same study shows that, after a post-pandemic boom in 2021, the figure's increase decelerated in the following years. Still, the Brazilian ad industry was expected to see double-digit growth rates again in 2025 and 2026.

The Mexican ad market

Ad revenues in Mexico were also predicted to keep their upward trajectory since the pandemic, rising by nearly 40 percent between 2021 and 2024, according to another source's forecasts. That study also ranks Mexico among the fastest-growing Latin American ad markets in 2024, only behind Argentina – whose inflation rate tends to push expenditures further – and Uruguay.