According to a study passively measuring streaming consumption across five Southeast Asian markets in the third quarter of 2023, Netflix had a 42 percent share of overall premium streaming platform viewership across the region. Hong Kong-based platform Viu followed with a viewership share of 13 percent.
Leading SVOD, AVOD, and freemium platforms in Southeast Asia as of 3rd quarter 2023, by viewership share
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Share of total viewership
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among mobile users in Indonesia, Malaysia, Philippines, Singapore, and Thailand
Supplementary notes
The source states to have passively measured real consumption on mobile devices. Data measured comes from of a consumer panel who gave consent to the collection of their session-based activity.
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Media Partners Asia. (February 21, 2023). Leading SVOD, AVOD, and freemium platforms in Southeast Asia as of 3rd quarter 2023, by viewership share [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1367645/sea-leading-svod-platforms-by-viewership-share/
Media Partners Asia. "Leading SVOD, AVOD, and freemium platforms in Southeast Asia as of 3rd quarter 2023, by viewership share." Chart. February 21, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1367645/sea-leading-svod-platforms-by-viewership-share/
Media Partners Asia. (2023). Leading SVOD, AVOD, and freemium platforms in Southeast Asia as of 3rd quarter 2023, by viewership share. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1367645/sea-leading-svod-platforms-by-viewership-share/
Media Partners Asia. "Leading Svod, Avod, and Freemium Platforms in Southeast Asia as of 3rd Quarter 2023, by Viewership Share." Statista, Statista Inc., 21 Feb 2023, https://www.statista.com/statistics/1367645/sea-leading-svod-platforms-by-viewership-share/
Media Partners Asia, Leading SVOD, AVOD, and freemium platforms in Southeast Asia as of 3rd quarter 2023, by viewership share Statista, https://www.statista.com/statistics/1367645/sea-leading-svod-platforms-by-viewership-share/ (last visited July 22, 2024)
Leading SVOD, AVOD, and freemium platforms in Southeast Asia as of 3rd quarter 2023, by viewership share [Graph], Media Partners Asia, February 21, 2023. [Online]. Available: https://www.statista.com/statistics/1367645/sea-leading-svod-platforms-by-viewership-share/
