According to a study passively measuring streaming consumption across five Southeast Asian markets in the third quarter of 2023, Netflix had a 42 percent share of overall premium streaming platform viewership across the region. Hong Kong-based platform Viu followed with a viewership share of 13 percent.
Leading SVOD, AVOD, and freemium platforms in Southeast Asia as of 3rd quarter 2023, by viewership share
among mobile users in Indonesia, Malaysia, Philippines, Singapore, and Thailand
Supplementary notes
The source states to have passively measured real consumption on mobile devices. Data measured comes from of a consumer panel who gave consent to the collection of their session-based activity.
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Media Partners Asia. (February 21, 2023). Leading SVOD, AVOD, and freemium platforms in Southeast Asia as of 3rd quarter 2023, by viewership share [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1367645/sea-leading-svod-platforms-by-viewership-share/
Media Partners Asia. "Leading SVOD, AVOD, and freemium platforms in Southeast Asia as of 3rd quarter 2023, by viewership share." Chart. February 21, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1367645/sea-leading-svod-platforms-by-viewership-share/
Media Partners Asia. (2023). Leading SVOD, AVOD, and freemium platforms in Southeast Asia as of 3rd quarter 2023, by viewership share. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1367645/sea-leading-svod-platforms-by-viewership-share/
Media Partners Asia. "Leading Svod, Avod, and Freemium Platforms in Southeast Asia as of 3rd Quarter 2023, by Viewership Share." Statista, Statista Inc., 21 Feb 2023, https://www.statista.com/statistics/1367645/sea-leading-svod-platforms-by-viewership-share/
Media Partners Asia, Leading SVOD, AVOD, and freemium platforms in Southeast Asia as of 3rd quarter 2023, by viewership share Statista, https://www.statista.com/statistics/1367645/sea-leading-svod-platforms-by-viewership-share/ (last visited December 30, 2024)
Leading SVOD, AVOD, and freemium platforms in Southeast Asia as of 3rd quarter 2023, by viewership share [Graph], Media Partners Asia, February 21, 2023. [Online]. Available: https://www.statista.com/statistics/1367645/sea-leading-svod-platforms-by-viewership-share/
