According to a survey conducted in November 2022, about 24 percent of Chinese respondents cited low prices as the main reason for buying from live shopping streams. Also, around 18 percent of respondents said they use live commerce because it offers more benefits.
Share of consumers who shopped in live stream in China as of November 2022, by reason
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Share of consumers who shopped in live stream in China as of November 2022, by reason
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among residents in China's tier-1 to tier-5 cities
Method of interview
Questionnaire
Supplementary notes
Original survey question: Why would you shop at the live stream? Please select the 3 most important factors and tap them in order of first importance, second importance, and third importance.
The survey is conducted among 48 percent of female and 52 percent male respondents.
Citation formats
Yihan Ma
Research expert covering e-commerce and FMCG in Greater China
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Deloitte. (January 18, 2023). Share of consumers who shopped in live stream in China as of November 2022, by reason [Graph]. In Statista. Retrieved April 25, 2025, from https://www.statista.com/statistics/1367521/china-leading-reasons-for-using-live-commerce/
Deloitte. "Share of consumers who shopped in live stream in China as of November 2022, by reason." Chart. January 18, 2023. Statista. Accessed April 25, 2025. https://www.statista.com/statistics/1367521/china-leading-reasons-for-using-live-commerce/
Deloitte. (2023). Share of consumers who shopped in live stream in China as of November 2022, by reason. Statista. Statista Inc.. Accessed: April 25, 2025. https://www.statista.com/statistics/1367521/china-leading-reasons-for-using-live-commerce/
Deloitte. "Share of Consumers Who Shopped in Live Stream in China as of November 2022, by Reason." Statista, Statista Inc., 18 Jan 2023, https://www.statista.com/statistics/1367521/china-leading-reasons-for-using-live-commerce/
Deloitte, Share of consumers who shopped in live stream in China as of November 2022, by reason Statista, https://www.statista.com/statistics/1367521/china-leading-reasons-for-using-live-commerce/ (last visited April 25, 2025)
Share of consumers who shopped in live stream in China as of November 2022, by reason [Graph], Deloitte, January 18, 2023. [Online]. Available: https://www.statista.com/statistics/1367521/china-leading-reasons-for-using-live-commerce/
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