According to a survey conducted in 2022, a majority of Chilean (58 percent) and Brazilian (57 percent) consumers preferred to shop via online channels for promotions. In Colombia and Mexico, the corresponding figures were 44 and 39 percent, respectively. In digital and physical channels, spending during these events shifted that year across the region.
Share of consumers who preferred online purchase when buying on promotion in selected Latin American countries in 2022
* 20,534 consumers were surveyed across 23 countries worldwide. The sample size in Brazil was 1,002 participants, while Chile, Colombia, and Mexico each counted 1,000 respondents.
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Simon-Kucher & Partners. (October 27, 2022). Share of consumers who preferred online purchase when buying on promotion in selected Latin American countries in 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1367462/consumer-preference-online-channels-promotions-latin-america/
Simon-Kucher & Partners. "Share of consumers who preferred online purchase when buying on promotion in selected Latin American countries in 2022." Chart. October 27, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1367462/consumer-preference-online-channels-promotions-latin-america/
Simon-Kucher & Partners. (2022). Share of consumers who preferred online purchase when buying on promotion in selected Latin American countries in 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1367462/consumer-preference-online-channels-promotions-latin-america/
Simon-Kucher & Partners. "Share of Consumers Who Preferred Online Purchase When Buying on Promotion in Selected Latin American Countries in 2022." Statista, Statista Inc., 27 Oct 2022, https://www.statista.com/statistics/1367462/consumer-preference-online-channels-promotions-latin-america/
Simon-Kucher & Partners, Share of consumers who preferred online purchase when buying on promotion in selected Latin American countries in 2022 Statista, https://www.statista.com/statistics/1367462/consumer-preference-online-channels-promotions-latin-america/ (last visited November 21, 2024)
Share of consumers who preferred online purchase when buying on promotion in selected Latin American countries in 2022 [Graph], Simon-Kucher & Partners, October 27, 2022. [Online]. Available: https://www.statista.com/statistics/1367462/consumer-preference-online-channels-promotions-latin-america/
