In the third quarter of 2023, the innovation that was most wanted by German customers was frictionless payments both in-store and online. 39 percent of respondents answered that they wanted personalized product recommendations when shopping online.
Most wanted innovations online and in physical stores in Germany in 2023
19,293 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, and Finland.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Klarna. (December 6, 2023). Most wanted innovations online and in physical stores in Germany in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1367455/shopping-innovations-online-physical-stores-germany/
Klarna. "Most wanted innovations online and in physical stores in Germany in 2023." Chart. December 6, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1367455/shopping-innovations-online-physical-stores-germany/
Klarna. (2023). Most wanted innovations online and in physical stores in Germany in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1367455/shopping-innovations-online-physical-stores-germany/
Klarna. "Most Wanted Innovations Online and in Physical Stores in Germany in 2023." Statista, Statista Inc., 6 Dec 2023, https://www.statista.com/statistics/1367455/shopping-innovations-online-physical-stores-germany/
Klarna, Most wanted innovations online and in physical stores in Germany in 2023 Statista, https://www.statista.com/statistics/1367455/shopping-innovations-online-physical-stores-germany/ (last visited December 21, 2024)
Most wanted innovations online and in physical stores in Germany in 2023 [Graph], Klarna, December 6, 2023. [Online]. Available: https://www.statista.com/statistics/1367455/shopping-innovations-online-physical-stores-germany/