Aspects of MNCs most valued by startups in China 2022

Published by C. Textor, Feb 28, 2023
According to a survey conducted in 2022 among Chinese startups that were collaborating with multinational companies (MNCs), approximately 30 percent of startups indicated that good brands owned by MNCs were their main motivation for searching cooperation. Those startups that highly valued good brands had a larger share of MNCs among their clients.

Most valued aspects by Chinese startups when working with multinational corporations (MNCs) in 2022

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Release date

December 2022

Region

China

Survey time period

2022

Number of respondents

277 respondents

Special properties

among startups in China

Method of interview

Questionnaire

Supplementary notes

The survey was carried out among 511 Chinese startups that had collaborations with multinational companies (MNC), especially companies listed on the Fortune 500.

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